Young American Financial Decisions Decoded for your brand,

without the premium price tag.

Our regular reports uncover why Young Americans make financial choices and provide clear steps, tailored for your brand.

View Our Process

Beyond Assumptions:
Understanding Young American Financial Drivers

"Winning the next generation requires moving beyond assumptions... understanding their fundamental priorities, needs, and decision drivers—insights typical market research overlooks."

Standard data reveals what Young Americans do, but rarely the critical why. Relying only on demographics or surface-level surveys leads to common strategic pitfalls for US brands:

Offerings miss the mark, failing to address the specific needs of this American life stage.
Marketing messages don't articulate compelling, relevant value to this audience.
Competitors leveraging deeper insights into Young Americans gain market share.

Nextgen.report Delivers Strategic Clarity for the US Market:

Uncover Core Motivations

Understand the fundamental drivers – attitudes, needs, context – behind Young Americans' financial behavior.

Analysis Customized for Your Strategy

We connect findings directly to your specific brand positioning, business objectives, and US market challenges.

Expert Guidance, Rigorous Process

Leverage insights from 30 years of research experience, delivered through a structured, efficient methodology focused on the US context.

Actionable Recommendations

Receive clear recommendations from experienced researchers, ready for strategic implementation and budget justification within your US operations.

The Authentic Voices of Young Americans (19-29)

Young woman expressing financial opinion

"Financial services that align their actions with their claimed values earn my loyalty. Otherwise, I'm quick to move on."

- Ethan, 24, Tech Specialist

Young man using phone

"I need to see that they understand my financial reality, not some idealized version of what they think my life is like."

- Sophia, 25, Healthcare Professional

Our Tailored Insight Process

Our methodology ensures deep understanding of Young Americans, grounded in evidence, and applied directly to your business needs.

1 Grounded Topic Research (US Focus)

  • Select 4 critical financial topics yearly relevant to Young Americans.
  • Synthesize established knowledge & US-specific secondary research.
  • Focus deep-dive qualitative work on uncovering the crucial 'why'.
  • Target insights directly relevant to strategic gaps.

2 Understanding Your Business Context

  • Learn your specific business goals & strategic challenges.
  • Understand your US market position & target segments.
  • Gather context via materials review or direct consultation.
  • Essential step for tailoring insights effectively.

3 Expert Qualitative Analysis (Young Americans)

  • Analyze responses from Americans aged 19-29.
  • Identify key patterns, unmet needs, and decision drivers.
  • Uncover underlying attitudes using proven qualitative methods.
  • Experienced researchers ensure depth and accuracy.

4 Your Custom Strategic Recommendations

  • Receive a clear report interpreting insights through your business lens.
  • Get prioritized, practical recommendations.
  • Outputs are ready for implementation by your US-focused teams.
  • Actionable steps to inform strategy and justify budgets.

Our Depth Methodology

How do we ensure depth beyond typical surveys? Through carefully designed qualitative techniques tailored to American cultural nuances. For example, we might explore needs with questions like:

"If you could have a 1-hour anonymous conversation with any financial expert focused solely on your goals, what topics are most critical, why, and in what setting would that best occur?"

This uncovers authentic concerns and decision factors standard methods miss, providing a robust foundation for your US strategy.

Direct Application For US Financial Teams

Nextgen.report provides intelligence for Marketers and Market Research Managers at small- to mid-sized US financial institutions (Banks, Credit Unions, Fintechs, Insurers).

For Marketers

Develop more effective messaging and campaigns rooted in genuine understanding of Young Americans. Refine brand positioning, enhance value propositions, and drive engagement within the US market.

For Research Managers

Obtain the rich context explaining quantitative data on Young Americans. Provide robust qualitative evidence to inform product roadmaps, mitigate strategic risk, justify investments, and guide innovation specific to US consumer needs.

Our analysis connects insights across marketing, product, innovation, and strategy functions targeting the US market.

Proven Expertise & Methodology

Reliable intelligence requires deep experience, rigorous methods, and US financial sector understanding.

Adam Collins Founder

Led by a 30-Year Research & Strategy Expert

Our founder, Adam Collins (formerly VP Strategy, McCann Marketing), blends decades of insight expertise with market strategy, ensuring findings are deep and commercially actionable.

Experience With Leading Financial Institutions

Proven ability to deliver strategic value within the competitive financial landscape.

TRUSTED BY

Rigorous Research Methods

We employ proven qualitative techniques, grounded in established data relevant to the US market, to ensure validity and strategic focus. Efficient tools support our process without compromising depth.

Data analysis charts

Pilot Program Active (US Focus)

Currently working with initial US financial institution partners, validating our process and demonstrating measurable value in understanding Young Americans.

Planning chart showing growth

Inquire About Our Founding Circle

If contacted via outreach, ask about joining our initial client group for early insights into the US market.

Inquire Now